Make sure that the program and its descriptions do not contain inappropriate, misleading, repetitive or irrelevant content. To improve the user experience, providing such content is considered a violation of laws and results in no more than negative feedback from users and an increased likelihood of the app being removed.

Describe your app accurately: Make sure the title and description describe the app function and user experience accurately.
Don't use repetitive keywords: Using repetitive or excessive keywords is against our policy.
Don't use irrelevant keywords or references: Your description should not be loaded with irrelevant keywords in an attempt to manipulate ranking or relevancy. Using keywords like Sale, Special discount, Gift, etc. is not allowed.
Keep it brief: Keep the description succinct and straightforward. Shorter descriptions tend to give a better user experience on devices with smaller displays.
Describe possible weaknesses of the application: List problems, incompatibility with devices or versions of Android operating system and specific terms of use in the description. If the developer has provided a trial version to assure users of the application's functionality, they should explicitly require users to try the trial version in the application description.

Repetitive keywords

Your app description should not include keywords that are repetitive or excessive. Please do not include user testimonials in your app description. Let your users speak for themselves via comment review system.

Excessive detail, references to your other apps

Your app description should avoid excessive detail and references to your other apps or products. For example, you should not list all of the details of content included in the app or its various components, as shown in the example below. Also, the description should not include any references to other apps you’ve published unless the current app will be a demo version and you want to reference to the full version of your app.

Other product or brand names in app titles

Your app's title shouldn't use other products' branding or names at the start of your app title without prior permission of the brand or name owner. This implies association and can be misleading for users.

  • If you are publishing a different version of an open source App it’s necessary to mention “Unofficial” in the App title.  
  • If you are developing an app with the same functionality that other apps have; you cannot choose the same app title like the others.